REVIEW PRIOR to building out course and deciding which topics to drill down on.
give me the highlights of the book: Obsessed: Building a Brand People Love from Day One
Sure, here are some of the highlights of the book Obsessed: Building a Brand People Love from Day One:
Brand is not just a logo or a tagline. It’s the sum total of everything a company does, from its products and services to its marketing and customer service.
A great brand is built on a foundation of purpose. What does your company stand for? What problem are you trying to solve? What need are you trying to meet?
Your brand should be authentic and genuine. People can spot a fake from a mile away. Be yourself, and let your personality shine through in your brand.
Your brand should be consistent. Every touchpoint with your customers should reinforce your brand message. This means everything from your website and social media to your packaging and customer service.
Your brand should be memorable. You want people to remember your brand long after they’ve interacted with it. Make sure your brand is unique and distinctive.
The book also includes a number of case studies from successful brands, such as Casper, Allbirds, and Sweetgreen. These case studies show how these brands built their brands from the ground up, and how they continue to keep their customers engaged.
Overall, Obsessed is a valuable resource for anyone who wants to build a strong brand. It’s full of practical advice and insights, and it’s sure to help you create a brand that people love.
Here are some additional highlights from the book:
The importance of storytelling. A great brand tells a compelling story that resonates with its audience.
The power of simplicity. The best brands are simple and easy to understand.
The importance of being different. In a crowded marketplace, you need to find a way to stand out from the competition.
The need for authenticity. People can spot a fake from a mile away. Be yourself, and let your personality shine through in your brand.
give me the highlights of the book Hook Point
Sure, here are some of the highlights of the book Hook Point:
The attention economy is real. In today’s world, people are bombarded with more information than ever before. This means that it’s more important than ever to be able to capture people’s attention quickly and effectively.
A hook point is a promise of value. It’s a single sentence that tells people what they’ll get out of engaging with your product, service, or content. A good hook point is clear, concise, and attention-grabbing.
There are three types of hook points:
Problem-solution hook points: These hook points identify a problem that your target audience is facing and then offer a solution.
Benefit-driven hook points: These hook points focus on the benefits that your target audience will receive from engaging with your product, service, or content.
Story hook points: These hook points tell a story that captures people’s attention and makes them want to learn more.
How to create a great hook point:
Start with a clear understanding of your target audience. Who are you trying to reach? What are their needs and wants?
Identify the problem that you can solve for your target audience. What pain point are they experiencing?
Offer a clear and concise solution to the problem. What is your product, service, or content that will solve their problem?
Use strong language and imagery to capture people’s attention. Make your hook point as clear, concise, and attention-grabbing as possible.
Hook points are essential for any business or individual who wants to succeed in today’s attention economy. By following the tips in this book, you can create hook points that will help you capture people’s attention and grow your business.
Here are some additional highlights from the book:
The importance of storytelling. Stories are a powerful way to connect with people and make them care about your product, service, or content.
The need for clarity. Your hook point should be clear and concise, so that people can quickly understand what you’re offering.
The power of emotion. Hook points that evoke strong emotions are more likely to be remembered and shared.
The importance of testing. The best way to find out if your hook point is effective is to test it. Try different versions and see what resonates best with your target audience.
give me the highlights of the book: Contagious
Sure, here are some of the highlights of the book Contagious:
The six principles of contagiousness: Jonah Berger identifies six principles that make ideas, products, and behaviors contagious:
Trigger: Something that gets people’s attention and makes them think about the idea.
Emotion: People are more likely to share things that make them feel good, excited, or angry.
Social currency: People are more likely to share things that make them look good or make them feel like they’re part of a group.
Public: People are more likely to share things that are public and visible to others.
Novelty: People are more likely to share things that are new and interesting.
Practical value: People are more likely to share things that they think will be useful to others.
Examples of contagious ideas: Berger provides many examples of contagious ideas, products, and behaviors, including:
The ALS Ice Bucket Challenge: This social media challenge went viral in 2014, raising millions of dollars for ALS research.
The “Share a Coke” campaign: This campaign by Coca-Cola featured personalized bottles with people’s names on them. It was a huge success, with people sharing their bottles on social media.
The “Stand Up to Cancer” campaign: This televised fundraising event has raised over $500 million for cancer research.
How to make your ideas contagious: Berger provides practical advice on how to make your ideas, products, and behaviors contagious.
He suggests using the six principles of contagiousness, as well as other strategies such as:
Making your ideas easy to share: Make it easy for people to share your ideas by providing them with shareable content and social media handles.
Tailoring your message to your audience: Tailor your message to your audience’s interests and needs.
Creating a sense of urgency: Create a sense of urgency by letting people know that your offer is only available for a limited time.
Contagious is a well-researched and informative book that provides valuable insights into how ideas, products, and behaviors spread. It is a must-read for anyone who wants to create more contagious content.
give me the highlights of the book: Building a StoryBrand
Sure, here are some of the highlights of the book Building a StoryBrand:
The Hero’s Journey is a universal story structure that can be used to tell any kind of story, from a business pitch to a movie script. The seven steps of the Hero’s Journey are:
The Ordinary World: The hero’s life is normal and predictable.
The Call to Adventure: The hero is presented with a challenge or opportunity that forces them to leave their ordinary world.
Refusal of the Call: The hero is reluctant to accept the challenge, but eventually agrees to go on the journey.
Meeting with the Mentor: The hero meets a mentor who helps them prepare for their journey.
Crossing the Threshold: The hero enters the special world of the adventure.
Tests, Allies, and Enemies: The hero faces challenges and makes allies along the way.
The Approach: The hero gets closer to their goal.
The Ordeal: The hero faces their greatest challenge.
The Reward: The hero overcomes the challenge and achieves their goal.
The Road Back: The hero returns to their ordinary world, changed by their journey.
**The StoryBrand Framework is a simplified version of the Hero’s Journey that can be used to create clear and compelling marketing messages.
The framework consists of seven questions that businesses should answer to tell their story in a way that resonates with their customers:
Who is your ideal customer?
What is their problem?
What is the opportunity you offer to solve their problem?
What is the specific action you want them to take?
What will happen if they don’t take action?
What will happen if they do take action?
Why should they trust you?
**The One-Liner is a short, clear statement that summarizes your brand’s story. The One-Liner should answer the questions “Who are you?”, “What do you do?”, and “Why should I care?”.
These are just a few of the highlights of Building a StoryBrand. The book is full of practical advice and exercises that can help businesses clarify their message and connect with their customers on a deeper level.
give me the highlights of the book: What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Sure, here are some of the highlights of the book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn:
Great brands start inside. The culture of a company is the foundation of its brand. When employees are aligned with the brand’s values and mission, they are more likely to deliver a positive customer experience.
Great brands are clear about what they stand for. They have a unique identity that sets them apart from the competition. This identity is reflected in everything the company does, from its products and services to its marketing and advertising.
Great brands are authentic. They are true to their values and mission, even when it’s difficult. This authenticity builds trust with customers and employees, which is essential for long-term success.
Great brands are relevant. They understand the needs and wants of their target audience and create products and services that meet those needs. They are also constantly evolving to stay ahead of the curve.
Great brands are engaging. They create emotional connections with customers that go beyond just functional benefits. This engagement can be achieved through storytelling, humor, or other forms of creative content.
Great brands are sticky. They stay top-of-mind with customers, even when they’re not actively using their products or services. This stickiness is often achieved through a combination of strong branding, great customer service, and word-of-mouth marketing.
Great brands are profitable. They generate a return on investment that exceeds their cost of building and maintaining the brand. This profitability is a result of the other six principles, which all contribute to creating a strong and valuable brand.
The book also includes case studies of companies that have successfully implemented these principles, such as Apple, Nike, and Patagonia. These case studies provide valuable insights into how to build a great brand.
Overall, What Great Brands Do is a comprehensive and insightful guide to brand building. It is a must-read for anyone who wants to create a brand that is successful and sustainable.
Here are some additional resources that you may find helpful:
The book’s website: https://deniseleeyohn.com/brand-book/
A review of the book: https://www.pdma.org/page/review_what_great_br
A summary of the book: https://lifeclub.org/books/what-great-brands-do-denise-lee-yohn-review-summary
give me the highlights of this book: One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Sure, here are some of the highlights of the book One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days by Brendan Kane:
The importance of having a clear target audience. Kane argues that the first step to building a successful social media following is to identify your target audience and create content that resonates with them.
The need to be consistent with your content creation. Kane emphasizes the importance of posting high-quality content on a regular basis in order to attract and retain followers.
The importance of using social media analytics to track your progress. Kane recommends using social media analytics tools to track your progress and see what content is resonating with your audience.
The need to experiment and iterate. Kane encourages readers to experiment with different types of content and see what works best for their audience. He also advises readers not to be afraid to make changes to their strategy if something isn’t working.
The importance of building relationships with other influencers. Kane argues that building relationships with other influencers can help you to grow your own following.
The book also includes interviews with several celebrities, influencers, and marketing experts who share their own insights on how to build a successful social media following.
Overall, One Million Followers is a comprehensive guide to building a successful social media following. Kane’s advice is based on his own experience of building a massive following in just 30 days, and he provides readers with a step-by-step plan for achieving similar results.
Here are some additional highlights from the book:
The 6 personality types that you need to understand in order to create content that resonates with your audience.
The 3 themes that you should focus on for your content: thought leadership, teaching, and inspiration.
The 5 steps to building a massive social following: identify your target audience, create content that resonates with them, be consistent with your content creation, use social media analytics to track your progress, and experiment and iterate.
tell me more about this part: The 6 personality types that you need to understand
Sure. In his book One Million Followers, Brendan Kane identifies 6 personality types that you need to understand in order to create content that resonates with your audience. These personality types are:
The Achiever: This type of person is driven by success and achievement. They are motivated by goals and challenges, and they are always looking for ways to improve themselves.
The Thinker: This type of person is analytical and logical. They are interested in learning new things and understanding how things work.
The Creator: This type of person is imaginative and creative. They are interested in expressing themselves through art, music, or writing.
The Helper: This type of person is compassionate and caring. They are interested in helping others and making a difference in the world.
The Socializer: This type of person is outgoing and gregarious. They are interested in connecting with others and building relationships.
The Adventurer: This type of person is spontaneous and adventurous. They are interested in exploring new things and experiencing new cultures.
Kane argues that by understanding the different personality types, you can create content that is more likely to resonate with your audience. For example, if you are targeting Achievers, you might create content that focuses on goal-setting or productivity. If you are targeting Thinkers, you might create content that focuses on research or analysis. And if you are targeting Creators, you might create content that focuses on art, music, or writing.
Of course, not everyone will fit neatly into one of these personality types. However, by understanding the different personality types, you can get a better understanding of what motivates your audience and what type of content they are likely to be interested in.
Here are some additional tips for creating content that resonates with different personality types:
Achievers: Use numbers and data to show how your content can help them achieve their goals.
Thinkers: Use logic and reasoning to explain your points.
Creators: Use visuals and imagery to capture their attention.
Helpers: Focus on how your content can help others.
Socializers: Use humor and personal stories to connect with them.
Adventurers: Use excitement and suspense to keep them engaged.
By following these tips, you can create content that is more likely to resonate with different personality types and attract more followers to your social media accounts.
I suggest we price this at 97 or 197 ONLY for our first 28 customers. Then consider raising it after. Also consider we will be upselling our personal coaching for “companies” or “individuals” that want our direct personal help.
Here’s that Bard found when I asked this question:
Give me a list of 10 courses on branding that are selling well and their price points
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Sure, here are 10 courses on branding that are selling well and their price points:
Course Platform Price
Branding 101 Udemy $12.99
Branding: The Complete Guide Coursera $49
Brand Strategy: Build a Winning Brand Skillshare $19.99/month
The Brand Called You MasterClass $180/year
Personal Branding Mastery Udemy $129.99
Branding Essentials for Designers Domestika $14.99
Brand Management: Aligning Business, Brand, and Behaviour Coursera $49
Creative Branding CreativeLive $29.99
The Staples of Branding LinkedIn Learning $29.99/month
These courses are all highly rated and offer a variety of perspectives on branding. They are suitable for beginners and experienced professionals alike.
Here are some additional details about each course:
Branding 101 is a beginner-level course that covers the basics of branding, such as brand identity, brand positioning, and brand messaging.
Branding: The Complete Guide is a more advanced course that covers all aspects of branding, from strategy to execution.
Brand Strategy: Build a Winning Brand is a course that focuses on the strategic aspects of branding, such as understanding your target audience and creating a compelling brand story.
The Brand Called You is a course that teaches you how to create a strong personal brand.
Personal Branding Mastery is a course that teaches you how to build a personal brand that will help you achieve your professional goals.
Branding Essentials for Designers is a course that teaches you how to design effective brands for businesses and individuals.
Brand Management: Aligning Business, Brand, and Behaviour is a course that teaches you how to manage brands within a business context.
Creative Branding is a course that teaches you how to create brands that are both visually appealing and meaningful.
The Staples of Branding is a course that covers the essential elements of branding, such as brand name, logo, and tagline.
Here is a generic output of the main ingredients of branding:
Sure, I’d be happy to provide the key elements of branding from a professional marketing research perspective.
Brand Identity: This is the visual and verbal presentation of your brand. It includes the logo, color palette, typography, and any other elements that help distinguish your brand from others. The brand identity should reflect the brand’s personality and values, and should be consistently implemented across all platforms.
Brand Positioning: This is about how your brand distinguishes itself from competitors and where it sits in the minds of consumers. Good positioning communicates the unique value that the brand provides.
Brand Promise: Every brand makes a promise to its customers. This promise should be simple, credible, and differentiate your brand from others. It’s important that this promise is consistently fulfilled in all customer interactions.
Brand Personality: Just like people, brands also have personalities. Brand personality is a set of human characteristics attributed to your brand. It could be friendly, authoritative, humorous, or sophisticated, for example.
Brand Values: These are the guiding principles that drive a brand’s behavior, shape its personality, and help distinguish it from competitors. Brand values help to ensure consistency in all of the brand’s actions and communications.
Brand Perception: This is how your brand is seen by the public, particularly by your target audience. It’s important to regularly gauge and manage this perception to ensure it aligns with your desired brand image.
Brand Loyalty: This is a measure of how committed your customers are to your brand. A strong brand cultivates loyal customers who repeatedly purchase from the brand and advocate for it, helping to reduce marketing costs and improve profitability.
Brand Experience: This involves all the interactions a customer has with a brand, from the initial discovery through the purchasing process, use of the product/service, and post-purchase services. A positive brand experience can greatly enhance customer satisfaction and loyalty.
Brand Storytelling: This is the narrative that surrounds a brand. It adds emotion and depth to the brand, helping to form connections with customers. The brand story should be engaging, consistent, and authentic.
Brand Equity: This is the added value that a brand name gives to a product or service beyond the functional benefits provided. It’s a significant part of a company’s value and can be a major factor in customer decision-making.
Each of these elements contributes to the strength of a brand. Successful branding involves the strategic management of these elements to create a unique and memorable brand that resonates with customers and stands out in the market.